Understand your traffic and how to convert it better.

Two weeks inside your funnel, list, flows, site and loyalty. One roadmap, every gap sized in revenue, a 60-minute readout. Yours to keep.

Get your free audit
Illustrative. Yellow dots are what the audit finds.
Experience at Emma L’Oréal Luxe NOS Wisepops

What gets analysed

Five places where revenue leaks, each with a benchmark.

  1. 01 · FUNNEL

    Traffic to second order

    Capture, conversion and repeat rate by source and device.

  2. 02 · ONSITE

    Journey, capture, checkout

    Customer journey and UX by source and device. Popups by offer and timing. Checkout friction.

  3. 03 · EMAIL & SMS FLOWS

    What exists, what converts

    Welcome, browse, cart, post-purchase, win-back. What converts, what is missing.

  4. 04 · LIST & SEGMENTS

    Who you have, who you never message

    Size, growth, engaged share, deliverability, SMS consent.

  5. 05 · LOYALTY & REFERRAL

    Repeat rate and lifetime value

    Lifetime value by cohort. Points nobody redeems, referral nobody sees.

Applied to all five · Benchmarks

Know where you stand among similar brands

Every number above is compared with published studies and comparable sites of your size and category, so you see which gaps are normal and which are costing you money.

What you get

One ranked roadmap. Every gap sized.

  1. 01Your data: Orders, sessions, flows, read-only, last 12 months.
  2. 02A benchmark for your size and category, at each step.
  3. 03Gap × margin: Missing orders, times what an order is worth to you.
  4. 04Shown, not asserted: Every assumption is in the readout.

FiveThree of twelve findings shown. Black is where you are, yellow is what the fix adds.

Retention roadmapExample · home & garden brand · 8M revenue · illustrative
Identified per year+0.00Mabout +14% on annual revenue
  1. 01
    No second-order flow
    Repeat rate 29% → 41%Post-purchase series with replenishment timing2 weeks
    +0k / year
  2. 02
    Email capture at 2.1% of visitors
    Capture rate 2.1% → 4.8%Exit and scroll capture by traffic source1 week
    +0k / year
  3. 03
    Cart recovery stops after one email
    Carts recovered 4% → 11%Three-step cart flow, SMS at 24h1 week
    +0k / year
  4. 04
    No win-back for 38% of the list
    Active list 62% → 78%Sunset series, then suppress1 week
    +0k / year
  5. 05
    Loyalty points nobody is told about
    Points redeemed 6% → 18%Balance in every post-purchase email3 days
    +0k / year
  1. Week 1Access & live dataRead-only access. One week of traffic, orders and flow data collected.
  2. Week 2Analysis & readoutEvery gap sized against benchmarks. Ranked roadmap, presented in a 60-minute readout at the end of the week.
  3. ThenYour callRun it yourself, or build it together.

How it starts

Thirty minutes and three milestones.

  1. 01 · Book a call

    Thirty minutes on your numbers, to see whether the audit is worth it.

  2. 02 · Share read-only access

    GA4, your store and your ESP. Nothing is changed or sent.

  3. 03 · End of week two, the readout

    Sixty minutes with your team: findings, quick wins, the 90-day plan. Then you decide.

Every audit is run personally. The same five gaps show up almost everywhere; the audit shows which are yours and what they cost.

Miguel Almeida

Works with the tools you already use

Klaviyo Ometria Braze Bloomreach Attentive Mention Me Wisepops Shopify Google Analytics Looker Studio Power BI Tableau

Anything with an API and a segment builder is productive within a week. Fully independent: no partnerships or commissions with any platform.

Questions

Before you book.

Is the free audit really free?
For the first three brands, yes, in exchange for a case study you approve. After that it’s paid, and credited if you continue monthly.
Is there any obligation to continue after the audit?
No. The roadmap is yours either way: run it in-house, hand it to your agency, or continue together.
How long does it take, and how much of the team’s time?
Two weeks, with the readout at the end of week two. From you: thirty minutes at kick-off, three logins, sixty minutes for the readout.
What access is needed, exactly?
Read-only access to GA4, your store and your ESP, plus your margin by category. Nothing is changed or sent.
How is each gap sized?
Your data, a benchmark for your size and category, and your margin. The assumptions are in the readout.
What if there is no SMS, loyalty or proper GA4 set-up yet?
That is a finding, not a blocker. The audit sizes what a missing channel is worth before you pay for a tool.
Is it worth it for a small list?
Usually yes: the gaps are the same, the numbers are smaller. If not, that is said on the call.
Who does the work?
Miguel does, personally. No juniors, no handoffs.

Founding clients · 3 spots

The audit is free for the first three brands.

In exchange: a case study with real numbers you approve.

  1. 0130 minutes on your numbers: No slides, no prep.
  2. 02If it fits, the audit starts: Read-only access; roadmap in two weeks.
  3. 03You decide: Run it yourself, or build it together monthly.
Miguel AlmeidaRetention Marketing Expert · Founder, denuo.
denuo.

/deˈnuː.oː/ · deh-NOO-oh · adverb

From Latin de novo: anew, afresh, once more. Growth that starts again with the customers you already have.