Grow faster with the traffic you already have.

A retention marketing consultancy for e-commerce brands: CRO, CRM and customer experience that get more revenue from the visitors and customers you already have.

Book a 30-minute call Get your free audit About denuo.
Illustrative. Yellow dots are what denuo. adds.
Experience at Emma L’Oréal Luxe NOS Wisepops

Areas of expertise

Seven areas, inside the tools you already pay for.

The problem

Six signs your list is earning less than it should.

Tap the ones that sound like your brand. If two or more do, there is revenue sitting in the customers you already have.

  1. GoodAbout a third of revenue, more in peak season1

  2. Good6 to 8%, the top of the range for sign-up pop-ups2

  3. GoodA post-purchase flow that owns the second order3

  4. GoodThree steps plus SMS. Three emails alone bring 69% more orders than one4

  5. GoodGrowth from customers you already paid for5

  6. GoodSegments, tests, someone reading the numbers

0 of 6 sound familiar

Tap any that sound like your brand.

Get your free audit
  1. Klaviyo, Ecommerce Email Marketing Benchmark Report: email averages 27% of store revenue, nearly a third for stores above $10M. Klaviyo, BFCM 2025: email and SMS drove 42% of revenue.
  2. Klaviyo, Sign-up form best practices (2026): benchmark submit rate 3%, standard pop-ups 3 to 8%. Omnisend, 1.24 billion pop-up displays (2025): average 2.1%.
  3. RJMetrics, 2015 buyer behaviour study of 176 retailers, via Research Live: 32% of customers buy again within a year. Omniconvert, repeat rates by industry (2026): 18 to 27% in fashion, beauty and electronics.
  4. Omnisend, e-commerce email statistics: a series of three cart emails brings 69% more orders than one.
  5. Meta, full-year results 2024 and 2025: average price per ad up 10% in 2024 and 9% in 2025.

Platforms

Works with the tools you already use.

No migrations, no new licences. Fully independent: no partnerships with, and no commissions from, any platform shown here. Everything happens inside your accounts.

Not on the list? With access granted, any tool can be learned within a week. Anything with an API and a segment builder works.

Miguel Almeida, founder of denuo.

Who you work with

2× CRM share of revenue at Emma, across 20+ markets.

I’m Miguel Almeida. Four years at Emma, the D2C sleep brand, running CRM across 20+ markets as Senior CRM Marketing Manager, including maternity cover for the Head of CRM. Then Head of Customer Success at Wisepops, across 1,000+ e-commerce brands. Before that, L’Oréal Luxe and NOS. An engineering background, applied to marketing.

Read the case study LinkedIn
2×CRM share of revenueat Emma, in under two years, 20+ markets.
2.2M+Contacts capturedemail opt-ins, synced to the CRM.
100+A/B testsemail, SMS and onsite, each with a control.
1,000+Brands observedonsite funnels, at Wisepops.
  1. 2020L’Oréal LuxeE-commerce for 12 luxury brands.
  2. 2021NOSMobile shopping CRO and dashboards.
  3. 2022–2026EmmaSenior CRM Marketing Manager, 20+ markets, 2× CRM share.
  4. 2026WisepopsHead of Customer Success, 1,000+ brands.
  5. Todaydenuo.Retention marketing consultancy.

What colleagues say

From the teams who saw the numbers move.

  • Miguel is an exceptional professional who combines strong product expertise with a proactive, solution-oriented mindset. He was always incredibly responsive, insightful, and dedicated to helping us maximize value for swisscom.ch.
    Aaron AndenmattenProduct Owner, Swisscom · worked together at Wisepops

Principles

Three principles behind every project.

  1. 01 · HIGH IMPACT, LOW EFFORT

    Every project adds revenue and removes work

    The best ideas make the business simpler to run and more profitable at once. Fewer flows, better flows. Fewer tools, used properly.

    • Fewer, better flows
    • Automate the repeat work
    • Revenue per hour of effort
  2. 02 · DATA AS THE FOCAL POINT

    Decisions start from your numbers

    Every project starts with a baseline, a target and a dashboard you keep. Revenue per customer, repeat rate and margin after CRM costs.

    • Baseline before build
    • One dashboard
    • Margin after CRM costs
  3. 03 · SURGICAL WORK

    Precision over volume, proven by A/B tests

    Each project targets one part of the operation that drives revenue, and wherever possible it runs as an A/B test against a control. Winners scale, the rest is dropped.

    • One metric per project
    • Control group
    • Keep the winners

Why denuo.

Someone you can trust, who has done it, and measures it.

Compared withA typical agencydenuo.
Who does the workA typical agencyA junior, with an account manager in betweendenuo.A senior manager who ran CRM at Emma across 20+ markets in multiple regions of the globe
Proven impactA typical agencyGeneric case studies from the agency’s portfoliodenuo.2× CRM share of revenue at Emma in under two years, across 20+ markets
ScopeA typical agencyEmail only, or CRO onlydenuo.Capture, convert, retain, refer
Customer experienceA typical agencyCampaigns in isolationdenuo.The full journey, from first visit to second order
ContractA typical agency12 months, hourly overrunsdenuo.Flat fee, three months, then monthly
ReportingA typical agencyOpen rates and clicksdenuo.Revenue per customer and margin
BenchmarksA typical agencyGeneric best practicesdenuo.Published studies and comparable sites, matched to your size and category
PlatformsA typical agencyTied to one partnerdenuo.Independent. No partnerships, no commissions. Your stack, made to perform

How it plays out

From a 30-minute call to a ranked roadmap, in two weeks.

  1. Day 030-minute callYour numbers, reviewed together. If your list has enough in it, the audit starts.
  2. Week 1Retention auditRead-only access. Data collected, every gap sized. Free for the first three brands.
  3. End of week 2Readout & plan60-minute readout. You pick 3 to 5 projects. The monthly fee is agreed.
  4. Months 1–3BuildFlows, popups and tests go live. Weekly call, monthly revenue report.
  5. Month 4+Your callContinue month to month, or run the roadmap yourself.
See what the audit covers

Questions

What people ask before they book.

What does it cost after the audit?
A flat monthly fee, well below a senior CRM hire, sized to how much is built versus guided. Three-month minimum, then monthly. A number is agreed on the call.
How fast do results show?
Capture and cart numbers move within weeks. Repeat rate and share of revenue take a quarter, which is why the minimum is three months.
What if it doesn’t work?
You stop at month three and keep the roadmap, the flows and the tests.
Which platforms does it work with?
Klaviyo, Ometria, Braze, Bloomreach, Attentive, Mention Me, Wisepops, Shopify, GA4, Looker, Power BI and Tableau. Anything else with an API and a segment builder is productive within a week.
Do you get commissions from the tools you recommend?
No. denuo. has no partnerships with any platform and takes no referral fees or commissions. When a new tool is worth it, the recommendation comes from your numbers alone.
Does it work for brands in any country?
Yes. Most work is with brands selling across the EU, the UK and the US. Remote, in English or Portuguese.
Which brands is this not for?
Marketplaces and B2B with long sales cycles. If the fixes are worth less than the fee, that is said on the call.
How much of the team’s time does it take?
Thirty minutes and three logins to start. Then one weekly call and about two hours a month of approvals.
Can it work alongside an agency or in-house marketer?
Yes. The agency or marketer keeps campaigns and content, while flows, capture, segmentation, testing and the numbers are covered here.
What about customer data and GDPR?
Read-only access, no exports of personal data, a data processing agreement before kick-off. EU-based.
What is needed to start?
Read-only access to GA4, your store and your ESP, your margin by category, and someone who can say yes to a flow going live.

Book a call

Let’s look at your numbers together.

Thirty minutes, no preparation needed.

  1. 0130 minutes on your numbers: No slides, no prep.
  2. 02If it fits, the audit starts: Read-only access; roadmap in two weeks.
  3. 03You decide: Run it yourself, or build it together monthly.
Miguel AlmeidaRetention Marketing Expert · Founder, denuo.
denuo.

/deˈnuː.oː/ · deh-NOO-oh · adverb

From Latin de novo: anew, afresh, once more. Growth that starts again with the customers you already have.